CASE STUDY: Bross Bagels

Larah Bross, Owner of Bross Bagels

Owner of renowned Bross Bagels, Larah Bross has made a name for herself here in the city for spreading her bagel love far and wide throughout Edinburgh and beyond.

Gemma Wilson PR started representing Bross Bagels in November 2018 when they only had just two shops in the city, they have grown so much since then and now operate from 5 locations throughout Edinburgh and are still growing with big plans for the future.

They originally took Gemma Wilson PR on to increase their presence and their profile within the media and to manage the PR for their new openings, press events, collaborations as well as their future plans.

Over the past few years, Gemma Wilson PR has worked very closely with Owner Larah Bross and the Bross team to raise their profile and presence within such a wide range of local, regional, and national media as well as international press.

Digital & Print Media

Successful press release campaigns for dozens of digital and print media throughout Edinburgh and national press

Social Media & Influencers

Sculpting the tone and voice of Bross Bagels social media platform and connecting them with popular, regional social media influencers

Press Events & Launches

Scaling the company even further with successful press events and company launches, broadening the market of Bross Bagels

Product Launches

Getting the word out of new innovations from Bross Bagels, creating buzz about new products before release


Connecting Bross Bagels with businesses creating long lasting collaborations and trusted business relationships

"We are getting constant press, profile pieces & mentions in a wide range of publications. Gemma really understands our brand"

Larah Bross, Owner of Bross Bagels

bross-bagel-sandwich-1Our representation of Bross Bagels began with a press launch for their festive bagels in collaboration with Social Bite Charity, and to showcase their newly refurbished Leith shop in 2018. Since then we have worked together on a number of collaborations with a range of charities and other independent food & drink businesses throughout Edinburgh and beyond to continue to promote their brand, which has been reflected in an excellent range of print and digital media throughout the UK and the world.

As a brand, they are constantly evolving with the times. They are so creative which has been a huge part of the PR, to showcase them as a growing and successful brand that really stand out in the city. During lockdown, they continued to re-invent their business model, and ‘Bross Deli’ was born. This has taken off throughout the country with their bagel fans delighted to enjoy their famous bagels from home.

The press Gemma Wilson PR has achieved following the launch of Bross Deli has included print & digital media, as well as a very positive influencer campaign throughout the country allowing their businesses to continue steady growth during the Covid19 pandemic.

Recent Bross Bagels Press

The Scotsman Food & Drink

Coverage: Social Media Influencers

Bross StrEAT is taking their famous bagels to a whole new level

ituated in front of Leith Arches, this will now be a permanent residence for their Leith Bross Bagels branch.

The Scotsman Food & Drink

Coverage: Digital

the scotsman food and drink bross bagels

Edinburgh's Bross Bagels to offer new isolation packs and 15% off to NHS workers

Edinburgh favourite Bross Bagels has announces it will be removing all of the seating within its venues.

The Scotsman Food & Drink

Coverage: Digital

rainbow bagel sandwich

Multi-coloured rainbow inspired and limited edition vegan bagel called ‘Holes of Hope’

For one week only, which ran in June with all proceeds going to a selection of Scottish charities close to their heart.
Gemma Wilson PR - Logo Mark - Full Colour Gradient



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