CASE STUDY: Civerinos

civerinos-pizza-in-edinburgh-gemma-wilson-prCiverinos Food Club features the now world famous Edinburgh based independent Italian restaurants, Civerinos, it’s sisters site Civerinos Slice and newest addition to the family The High Dive. Civerinos Italian street food restaurant collection in Edinburgh named ‘The coolest place to eat in Edinburgh’ by GQ Magazine.

Civerinos is well known worldwide for serving up New York-style pizza and Italian street food throughout Edinburgh, with their secret classic family recipes, passed down through generations. They currently have three restaurants throughout Edinburgh, they are constantly evolving with the times and set to open their fourth in a brand new location with exciting plans for the future.

Civerinos took Gemma Wilson PR on in 2018 to increase their profile and presence within local, regional, and national media as well as targeting key social media influencers to promote their ever-growing brand.

Digital & Print Media

Successful press release campaigns for dozens of digital and print media throughout Edinburgh and within the national press

Social Media & Influencers

Helping to create a following for Civerinos Pizza on social media platforms and connecting them with popular social media influencers

Press Events & Openings

Scaling the company even further with successful press events and company launches, broadening the market for Civerinos restaurants

"Gemma understands our brand requirements and achieves the highest standards of PR for the group and tailors things to my specific requests when necessary. She is a delight to work with.”

Michele Civiera - Executive Director of Civerinos

civerinos pizza box stacks in edinburghFollowing the opening of their latest venture, ‘The High Dive’, Gemma Wilson PR initially secured a range of both print and digital press and high-end influencers to feature the brand new opening of Edinburgh’s first-ever pizza bar. Following the opening, we secured a range of print and digital press reviews in a wide selection of media and a key social media influencer campaign following the launch.

Following this, Gemma Wilson PR has worked closely with the team at Civerinos over the past few years, achieving a wide range of print and digital press and key influencer campaigns for all restaurants to tie in with their creative news, collaborations, new menu, and product launches to increase profile and presence throughout the country and beyond.

During lockdown, they have completely re-invented their business model following the closure of their restaurants with the launch of their famous Dough it Yourself pizza activity kits which have taken off throughout the whole of Scotland and beyond. This has been reflected within all press – print and digital as well as working on a key social media influencer campaign to showcase this over the past few months.

Recent CIVERINOS Press

Scotsman Food & Drink

Coverage: Digital

civerinos scotsman food and drink article

Edinburgh pizzeria to launch 'dough it yourself' DIY pizza kits

Civerinos Food Club are launching do-it-yourself pizza kits – ideal for entertaining the kids at home.


Coverage: Digital

civerinos pizza time out digital article

The 11 best breakfast and brunch spots in Edinburgh

If you like pizza and can also get behind the idea of brunch, this excellent restaurant may well tempt you.

Edinburgh Evening News

Coverage: Print & Digital


Civerinos launches superfood pizza with 'glowing skin' health benefits

Edinburgh pizza restaurant Civerinos has teamed up with leaf tea experts Eteaket to launch a limited edition superfood pizza.
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