CASE STUDY: Waverley

Waverley-mall-in-edinburgh-1-gemma-wilson-prGemma Wilson PR has been working closely with Moorgarth, the Asset Manager for Waverley in Edinburgh since 2019, to assist with the launch of their completely re-developed rooftop space, as well as their future plans for existing spaces in the heart of Edinburgh.

During this time, Gemma Wilson PR has ensured that their positive key messages have been reflected throughout the print and digital press achieved for them.

We have been focusing on new independent openings within Waverley and key collaborations with a focus on local independent businesses as much as possible to continue to raise their profile and presence for the rooftop and overall look of Waverley moving forward.

During the festive period last year, we collaborated with Thor’s Tipi Bar on the rooftop which had a very positive response in a wide range of print and digital press throughout the country. We also planned a successful press launch and a social media influencer campaign to enhance their profile throughout the media.

Digital & Print Media

Successful press release campaigns for dozens of digital and print media throughout Edinburgh and within the national press

Collaborations & Influencers

Connecting Waverley with like minded businesses & influencers to increase growth and promote their new ventures on a variety of platforms

Press Launches & Events

Assisting Waverley with successful press events & launches to help organically promote their new releases as well as successful promotional opening events.

Press Launches & Events

Scaling the company even further with successful press events and company launches, broadening Waverley's clientele


This year, we are currently collaborating with Rogue Village for a brand new open-air rooftop market place called ‘Neighbourhood’. Neighbourhood features authentic street food and drink from local independent businesses in the city, situated on Waverley’s iconic rooftop throughout the summer months. Following lockdown as Waverley’s rooftop welcomes Edinburgh locals back to the city centre, the launch of Neighbourhood has had an extremely positive response throughout the media in print, digital and social media.

waverly shopping centre

"We have been working closely with Gemma Wilson PR over the past year on the future implementation of our rooftop developments and ongoing changes to our existing space at Waverley.  She has taken the time to understand our brand and overall re-development that we want to achieve extremely well."

Daryll Bunce - Director of Innovation at Moorgarth

“Gemma worked with us on the launch on Neighbourhood on the rooftop of Waverley Mall. She was a pleasure to work with and went over and above. However most importantly she achieved big results that translated into real customers – what more can you ask for?”

Jenny Maniam - Co-Director of Rogue Village and Neighbourhood
gemma wilson pr waverly in sky news media report
Above - Sky News interview for the re-opening, We also secured BBC News and Channel 5 interviews

Recent WAVERLY Press

Scotsman Food & Drink

Coverage: Print & Digital


A new rooftop market with street food and drinks is coming to Edinburgh this summer

Titled Neighbourhood, the new market will have a lofty position in the city.

Hidden Edinburgh

Coverage: Digital

'Neighbourhood' A Summer rooftop market on Waverley opening on Wednesday

A brand new open-air rooftop marketplace featuring authentic street food and drink is officially opening.

Hidden Edinburgh

Coverage: Digital

hidden edinburgh wavery christmas tipi bar

New tipi bar pops up for Christmas in Edinburgh

Edinburgh has a brand new festive offering this year in the shape of Thor’s Tipi Bar.
Gemma Wilson PR - Logo Mark - Full Colour Gradient



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